How Top NBFCs in India Are Expanding AI Across Lending

Artificial intelligence is now being used across several areas of non-banking finance. It supports credit checks, customer communication, internal reviews, portfolio analysis, compliance, and routine business processes. Many lenders are also introducing automation and analytics to manage applications and customer requests more efficiently.

Poonawalla Fincorp, Bajaj Finance, Tata Capital, Aditya Birla Finance, and L&T Finance are among the Top AI-led NBFCs in India adopting these systems. Although their priorities differ, each company is using technology to improve selected parts of its lending and operational activities.

Poonawalla Fincorp: Applying AI Across the Organisation

Poonawalla Fincorp is one of the top AI led NBFCs in India that is using in its services to give good experience to borrowers.

Poonawalla Fincorp is introducing AI across a wide range of business areas. These include underwriting, risk, compliance, governance, audit, human resources, customer experience, and operations. Its approach indicates that AI is being treated as an organisation-wide capability rather than a tool used only during loan processing.

The company collaborated with IIT Bombay in 2025 to create an AI-based underwriting system using machine learning and large language models. It also organised the TenzorX 2026 National AI Hackathon, where young technology talent was encouraged to work on practical business and AI problems. These initiatives place the company among the top AI-led NBFCs in India.

Bajaj Finance: Using AI for Servicing and Operations

Bajaj Finance is extending AI across customer onboarding, servicing, engagement, collections, and internal activities. Its focus includes conversational AI and automated service systems that can support communication with customers at different stages of their borrowing journey.

The company is also investing in AI agents, analytics, and intelligent servicing tools. These systems are intended to improve operational efficiency and support large-scale customer interactions. Its initiatives show how Big NBFCs in India are using technology across both customer service and internal processes.

Tata Capital: Building Stronger Digital Lending Processes

Tata Capital is using automation, analytics, and AI-supported servicing to develop its digital lending systems. The company has concentrated on customer onboarding, operational processes, and digital interactions connected with borrowing and servicing.

Its focus on intelligent systems shows how Leading NBFCs in India are adding technology to existing financial services. By introducing AI into customer journeys and operational activities, Tata Capital is working towards more organised digital lending processes.

Aditya Birla Finance: Introducing AI Into Customer Engagement

Aditya Birla Finance is increasing its use of AI and generative AI across customer communication, engagement, servicing, and operational work. These systems are being considered for routine interactions and processes that can be completed through digital channels.

The company’s use of AI also covers workflow efficiency and backend servicing. Its initiatives reflect the broader direction followed by AI-led NBFCs in India, where automation and analytics are becoming part of both customer-facing and internal functions.

L&T Finance: Focusing on Analytics and Portfolio Intelligence

L&T Finance is applying AI to analytics, customer assessment, portfolio intelligence, and data-supported lending activities. Its systems are intended to assist with decision-making and provide teams with information related to loan and portfolio performance.

The company is also using automation-led operating models and analytical tools for customer review, portfolio monitoring, and risk-related activities. This approach reflects how Top NBFCs in India are bringing AI into areas beyond customer support and digital applications.

How AI Is Being Used Across NBFC Lending Activities

AI is being introduced at several points in the lending process. In underwriting, it can support the review of applicant and credit information. Poonawalla Fincorp’s work with IIT Bombay is one example of how machine learning and large language models are being applied to credit evaluation.

Customer servicing is another major area of use. Bajaj Finance is focusing on conversational AI and intelligent service systems, while Tata Capital and Aditya Birla Finance are using technology to support digital interactions and operational workflows. L&T Finance is concentrating more strongly on analytics, portfolio intelligence, and customer analysis.

Conclusion

Poonawalla Fincorp, Bajaj Finance, Tata Capital, Aditya Birla Finance, and L&T Finance are using AI across different lending and operational functions. Their initiatives show how Leading NBFCs in India are bringing automation, analytics, and intelligent systems into digital finance.

Frequently Asked Questions

1. Which companies are among the leading AI-led NBFCs in India?

Poonawalla Fincorp, Bajaj Finance, Tata Capital, Aditya Birla Finance, and L&T Finance are among the leading AI-led NBFCs in India.

2. What AI initiatives has Poonawalla Fincorp introduced?

Poonawalla Fincorp has introduced AI across several functions and collaborated with IIT Bombay on an AI-based underwriting solution.

3. How are Big NBFCs in India using AI?

Big NBFCs in India are using AI for underwriting, customer servicing, analytics, compliance, operations, and portfolio monitoring.

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