Poonawalla Fincorp Introduces Consumer Durables Loans to Strengthen Retail Lending
Poonawalla Fincorp Limited has formally stepped into the consumer durables loans segment, marking a significant expansion of its retail lending operations. The announcement, made on April 22, 2025, signals a focused attempt by the company to increase its footprint in a growing area of consumer credit, especially across Tier 2 and Tier 3 regions. As part of this initiative, the non-banking financial company (NBFC), backed by the Cyrus Poonawalla Group, also unveiled a digital EMI card aimed at streamlining the purchasing process for durable goods. Focusing on Digital Simplicity for Customers A core feature of the launch is the introduction of a digital EMI card with pre-approved limits. This solution enables customers to buy a wide range of consumer durable products easily at partnered dealer locations. The company stated in a stock exchange filing that this move supports convenience, speed, and a smoother borrowing experience. The card acts as a direct tool for customers to access shor...